Houdini Sportswear – Product Imagery S26

For Houdini’s S26 collection, I created a series of product images designed to live across multiple channels. The shoot combined clean studio shots and model photography consistent with the brand’s visual identity, while expanding the concept with behind-the-scenes moments. This additional layer of storytelling made the material more versatile — suited for platforms like TikTok as well as internal and editorial use.

- Art Direction
- Photography