LESS - Made to Order

In a world of overproduction and excessive waste, Houdini challenges the status quo. Instead of warehouses overflowing with unwanted garments, we ask: what if we only made what was truly needed?
The Less Jacket and Pants are produced on demand, reducing waste and ensuring each piece has a purpose — and a user. This made-to-order model is not a final solution, but a deliberate move toward a more responsible, regenerative way of producing clothing.
With Less, we take one more step on our journey toward a future where nothing is made in vain.


- Art Direction
- Photography/Film
- Graphic Design